How healthy is your internal newsletter?
Answer 10 questions and get a personalized score with category breakdowns and actionable recommendations. Based on Gallagher's communications maturity framework.
Do you send your newsletter on a consistent schedule?
Frequently asked questions
What is the Thriver / Striver / Survivor framework?
It’s a communications maturity model from Gallagher’s State of the Sector report, one of the largest annual surveys of internal communicators. “Thrivers” are organizations where internal comms is a strategic function with executive sponsorship and measurable impact. “Strivers” have solid foundations but room for growth. “Survivors” are focused on basic delivery without strategic integration. This quiz maps your newsletter practices to that framework.
What is a good open rate for an internal newsletter?
The benchmark for internal newsletters is 79% average open rate, according to ContactMonkey’s 2025 data. That’s significantly higher than external marketing emails (21.3%). If your internal newsletter is below 60%, there’s likely room for improvement in subject lines, send timing, or content relevance. Top performers like American Airlines reach 90%.
How often should I send an internal newsletter?
Weekly is the most common and effective cadence for internal newsletters. UKG and Dana Inc both use daily digests with 3–5 items, while others like Buffer send weekly roundups. The key is consistency — pick a schedule and stick to it. Employees who know when to expect your newsletter develop a reading habit around it.
How do I improve my newsletter health score?
Focus on the category with the lowest score. For Strategy: establish a consistent cadence and get executive sponsorship. For Content: shorten issues to under 800 words, add curated industry content with “what this means for us” context, and optimize for mobile. For Measurement: track beyond open rates, add one-click feedback to every issue, and A/B test subject lines.
Should I include external industry news in an internal newsletter?
Yes. Companies that include curated industry content with internal context (“what this means for us”) see up to 2× higher click-through rates than those sharing only company announcements. Dana Inc attributes their consistently high engagement partly to curating RSS feeds for relevant industry news and translating it for their teams.
Automate the hardest part
Content curation is what separates Thriver newsletters from the rest. Nutshell automatically curates industry news from RSS feeds and delivers it as an AI-summarized digest — ready to drop into your internal newsletter.
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